What’s the best CRM for real estate? That’s the million-dollar question, isn’t it? TopProducer, BoomTown! Contactually, Wise Agent, Realty Commander ― there are tons of great real estate CRMs, and it’s impossible to say which system is best. Every system is great, but they all may be missing something you want.

Choosing the right CRM is one of the most important decisions impacting the evolution and growth of your business. There are many factors that influence the choice of a CRM. All companies are different, so each business may need a different system with different functionality, a different user experience, and different pricing. For some, using a ready-made CRM can even be to their disadvantage. Yes, you read it right. Some agencies serve thousands of clients across different regions, have unique business processes, and want to maintain brand consistency across their product lines. Therefore, they decide to create a custom CRM.

Custom CRM

Should you go with custom real estate CRM software or use a ready-made solution? We’re here to help you find out. But before we go deep into the cases when custom CRM development is the best way to go, let’s take a quick look at what customer relationship management in real estate is and how realtors benefit from CRMs.

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Should you go with custom real estate CRM software or use a ready-made solution? We’re here to help you find out. But before we go deep into the cases when custom CRM development is the best way to go, let’s take a quick look at what customer relationship management in real estate is and how realtors benefit from CRMs.

Admin board

More clients means more revenue. But at the same time, as your client base increases, it becomes difficult to stay connected with each client individually. You probably interact with dozens of existing and potential clients every day, and information about them may be stored in different places. Sometimes, important things can even be written in notebooks or on sticky notes. Whom should you call back and when? What do you need to talk about? You can easily get confused with old-fashioned client databases and even lose clients as a result.

Modern CRM software allows you to create a single contact database and have a 360-degree view of your clients.

Specifically, a real estate CRM allows realtors to:

• Create a single database of contacts and segment them according to different criteria and parameters;
• Have all important information on hand;
• Dive deep into client needs and create accurate client profiles based on personal information;
• Communicate with clients effectively and give clients their complete attention;
• Measure efficiency by tracking conversions and creating sales forecasts;
• Understand causes of poor business performance based on key metrics and make necessary changes;
• Focus on the most valuable opportunities;
• Reduce manual work;
• Provide the best client experience throughout the entire buying process.

Creating a CRM from scratch vs using a ready-made solution

Custom development isn’t for everyone. Many real estate CRMs offer basic functionality that may be quite sufficient for small agencies. But for some agencies, using a ready-made CRM solution may not be the best option. Let’s find out what’s right for you.

Conclusion: Don’t build a CRM from scratch if you need functionality that already exists in an off-the-shelf system. If you need to solve particular problems and don’t want to adapt your business processes to standardized software, go with custom development.

1. Create a single database of contacts and segment them according to different criteria and parameters;
2. Have all important information on hand;
3. Dive deep into client needs and create accurate client profiles based on personal information.

To build or not to build a real estate CRM?

We hope our guide has given you a better understanding of what impacts your buy vs build decision. If you decide your agency requires a custom CRM or if you have any questions about how to create your own CRM software, message us. We’d be happy to help!

Meanwhile, we suggest you read the following articles to understand the principles behind creating a CRM from scratch:

• Create a single database of contacts and segment them according to different criteria and parameters;
• Have all important information on hand;